Bush, Kerry split ladies' home journal cover
Article Abstract:
The Ladies' Home Journal took advantage of the political conventional season with split covers featuring President G. Bush photographed with his wife, Laura and Sen. John Kerry with his wife, Teresa. According to the marketing director at Meredith, Des Moines, it creates great visibility in the marketplace.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Customization key for UPS store effort
Article Abstract:
United Parcel Service brands, United Parcel Services (UPS) and Mail Boxes Etc. are using Modern Postcards customized cards for postcard promotion of their profit centers and opening of new centers. A detailed report on the promotional activities is presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Publishers must turn to the web
Article Abstract:
The need for the publishing industry to adopt internet marketing to improve sales of periodicals and books is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
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