Revamped space ad boosts leads sixfold for police vehicle
Article Abstract:
LDV Inc., Burlington, WI placed an ineffective ad in the newspaper that never gave the idea that they were the Number 1 in their field. Denise B. Hearden, director of communications John Direct began his work with LDV in reviewing the old space ad the firm had with an average pull of nine leads per month.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Nonprofits need to convert episodic donors
Article Abstract:
The marketing strategies to be applied by nonprofit organizations during fundraising are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Comment about this article or add new information about this topic:
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