Calendear revamp brings yearlong returns for animal nonprofit

Article Abstract:

The animal welfare nonprofit Doris Day Animal League has released calendars for 2004 in an effort to urge donors to lobby for the increased government funding for alternative methods for testing on animals. The campaign was designed and executed by Creative Direct Response Inc., Crofton, Maryland.

SOCIAL SERVICES, Social Assistance, Religious, Grantmaking, Civic, Professional, and Similar Organizations, Nonprofit Institutions, Animal Services, Except Veterinary, Animal Welfare, Environment, Conservation and Wildlife Organizations, Social Services & Nonprofit Institutns, Usage, Nonprofit organizations, Calendars, Political/non-profit organization software, Calendar

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$100 per contact a Victory for dealership campaign

Article Abstract:

The campaign run by Victory Motorcycles to generate dealership enquiries contained a mail, a recorded voicemail message and a bag containing promotional materials at a cost of $105 per contact. The campaign managed by Penn Garritano has resulted in 25 appointments and 4 signed contracts.

Direct Mail Advertising, Direct Mail Advertising Svcs, Motorcycles, bicycles, and parts, Direct mail advertising services, Motorcycle industry, Direct-mail advertising, Polaris Industries Inc. Victory Motorcycles Div.

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Foundation hopes for better response with second drop

Article Abstract:

The first mailing for the Vulcan Park Foundation brought $27,000, but its overall expense reached $49,000. It, therefore, focused on counties that were closer to the park for the second part of a membership acquisition campaign.

Political organizations, Environmental Protection Groups, Land, mineral, wildlife conservation, Nature Parks and Other Similar Institutions, Parks & Recreation Areas, Evaluation, Environmental associations, Parks, Mailing lists

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