Campaign's ROI is a picture of health

Article Abstract:

Franciscan Health System's direct-mail campaign that focuses on the lives of consumers has allowed the three-hospital system to generate revenues of $783 for every dollar spent on marketing. The campaign is geared exclusively for women between 20 and 65, who receive direct mail in response to a significant date in their lives, such as the birth of a child. The direct-mail piece consists of a letter from the hospital and an attached tear-off reply card with a postage-paid business reply envelope.

Hospitals, Washington, Private Hospitals, Franciscan Health System (Tacoma, Washington)

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Mailer goes long for Jacksonville

Article Abstract:

The mail campaign run by the Chamber of Commerce, Florida at Super Bowl XXXIX is discussed.

Florida, Management dynamics, Direct Mail Advertising, Direct Mail Advertising Svcs, Direct Mail Marketing, Direct mail advertising services, Management, Super Bowl Game (Football), Company business management, Direct-mail advertising, Florida. State Chamber of Commerce

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Printer's mail campaign gives prospects a 'break'

Article Abstract:

The new business-to-business campaign of Premier Company is discussed.

United States, Printing & Publishing, Commercial Printing, Printing industry, Commercial printing industry

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