Rogue Wave plans to create a buzz with mini-CD mailing
Article Abstract:
Rogue Wave, a technology design agency, will target Fortune 500 companies and the top 10 to 12 advertising agencies in the US with its first direct mail campaign in Mar 2001. The business-to-business campaign, which will cost the company $50,000, will send five mail pieces over a week's time. Rogue Wave plans to use the first four pieces to build anticipation for the final piece, which will include an M-Disc that contains samples of the agency's work for mobile phone manufactuter Ericsson, one of two companies already using M-Disc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
No-frills mailing gets results for virtual conference site
Article Abstract:
I-Marq.com reported that the 120,000-piece direct mail campaign it launched in Apr 2001 to promote its virtual trade show service generated a 5.6% response rate. The campaign targeted CEOs, chief information officers and vice presidents of sales and marketing at Fortune 500 companies in the high-technology, financial services and healthcare industries. The campaign garnered a good response rate because of its use of mailers with a simple design that made recipients curious about i- Marq.com's service.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Test mailing hones prospect list for the real thing
Article Abstract:
QAS North America is launching a three-step direct mail campaign in Apr 2001, after identifying its best prospects in a test that ran from Dec 2000 through mar 2001. Results from the test campaign showed that subscriptionmagazine and mail-order companies responded more than other segmetns by a slight margin. The groups had a response rate of nearly 3%, compared with an overall response rate of 2%. The best respondents were call center managers and chief technology officers.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Real estate site seeks to drive traffic to its turf. Wrestlemania lures fans into the ring. Olympic hopeful lures traffic to new SUV
- Abstracts: EBags strikes deal with United Airlines. Northwest adds wireless service for flight updates. Web fuels revenue for Northwest Airlines
- Abstracts: Catalina to partake in SkyGo study. Mailing gives movers online alternative. UAccess lets consumers do the calling
- Abstracts: Banner campaign touts e-commerce moving site. Ongoing e-mail campaign ages well for Geerlings & Wade. Campaign a catalyst for extra 'Josie' buzz
- Abstracts: Aftermarket teleservices to handle Dremel orders. Telemarketers aren't smiling over ad from postal inspectors