Catalog for Amish; 'non-electric' consumers bolts into Q2 top spot
Article Abstract:
Lehman's Catalog enjoyed a 65% increase in growth to top the ParadayzMatera's Q2 list of general merchandising catalogs. The growth was mainly due to appointment of catalog consultants who devised a color catalog with bigger file. The new catalog caters to Amish and also consumers who wanted non-electric products for decorative or fun purposes. The excellent response has prompted the company to design a bigger catalog that would generate year round sales.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Eden Lane claims top gifts spot in ParadyszMatera's growth report
Article Abstract:
Eden Lane catalog introduced the ParadyszMater's list universe growth report in the No.1 spot in the gifts/collectibles category for the first quarter of 2004. Other findings of the report with regards to other companies dealing in gifts/collectibles catalogs, home catalogs and in apparel catalogs are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Smaller files gaining ground in ParadyszMatera list growth report
Article Abstract:
The rankings of top catlogs in gift, collectibles and apparel categories by list brokerage firm ParadyszMatera are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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