Communications for Tech Start-ups

Article Abstract:

Industry analysts said that ad agencies play a central role in determining the survival rate of high-tech start-ups. But technology companies often neglect marketing communications as they focus on gaining venture capital financing.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Internet services

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Ferguson: reach African-Americans online

Article Abstract:

Fay Fergusson, chief executive officer of Burrell Communications has appealed marketing industry to concentrate on African-American market. He was speaking to audience at advertising industry annual trade show Ad:tech-2006.

Executive changes & profiles, Public affairs, Advertising, Agencies, Targets & Markets, Conferences, meetings and seminars, Officials and employees, African Americans, Marketing industry, Speeches, lectures and essays, Industry forecasts, Target marketing, 2006 AD, Fergusson, Fay, Burrell Communications Group Inc.

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Make product content consistent

Article Abstract:

The Internet should be viewed as just another channel, though a powerful one to reach customers.

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