Harry and David profits from reminders
Article Abstract:
Harry and David sends recipient list mailing to its customers and profits by generating a response rate of over 50%. The package includes a catalog and a completed order form with the name and address of the friend or relative to whom the customer sent a gift the previous season. It serves as a reminder of the product that they bought, the time they bought it and to whom they sent it. The technique has proven that one of the easiest ways of maintaining customer loyalty is to provide consistent reminders.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Catalog shifts vision from content to product
Article Abstract:
Online and offline art works cataloger Visualize is scheduled to release its fall book that emphasizes the prints and photographs it sells and less on the artists on made them. The designers also discontinued the practice of using tinted boxes to highlight content. It introduced its catalog and online marketplace both in Mar 1999. The fall book, which will be 8 1/2- in-by-11-inch has 75 pages filled with over 350 limited-edition original prints.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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