Cataloger finds logos a hot add-on
Article Abstract:
T Shipley is expanding its logo accessory offerings. The company, which sells high-end business accessories for professionals, predicts that corporate logo accessories could make up 20% of its overall sales in 2001. Most items in the catalog can be personalized with a corporation's logo, name or initials. Some of the more popular items that often carry logos are leather portfolios, umbrellas, pencil holders and desk clocks. The company is looking for new merchandise to add to its offerings.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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4imprint looks to expand BTB base
Article Abstract:
4imprint will launch its biggest campaigns of the year with the drop of 1.8 million spring/summer 2001 catalogs. The mailing represents a 20% increase from previous catalog drops. The increase in circulatin is an attempt to be more aggressive in acquiring new clients. The business-to- busines catalog provides promotional products such as mugs, pens, calculators and watches. Its goal is not just to acquire new clients but also to introduce and test 114 new products.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Haute@Home adds more spice to gourmet food catalog
Article Abstract:
Haute@Home has hired AGA Catalog Marketing and Design of New York to design three catalogs to revamp the gourmet foods catalog and enhance its appeal to gourmands. The catalogs include a 40-page fall catalog that was mailed Sep 18, 2000, and upcoming fall/holiday and holiday catalogs. The catalog wanted to take a different approach in marketing to showcase its high-end specialty cuisine of prepared and ready-to prepare foods.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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