Cataloger targets CA incumbents

Article Abstract:

Winning Directions, a San Francisco, CA-based full-service political campaign company, has disseminated the premier issue of the Local Campaign Catalog that targets electoral candidates. The Local Campaign Catalog is being touted as the one-stop political campaign store that provides step-by-step procedures on setting up a local campaign. This includes products to target direct mail pieces as well as ways to hold voter file data analysis. Winning Directions claims to have collaborated with political consultants during nine years in the business before it coming up with the catalog. According to the firm, the catalog is not aimed to eliminate consultants but to streamline the process for an effective campaign.

New Products/Services, Periodical Publishers, Periodicals NEC, Periodicals, Article, Winning Directions

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Ci2i introduces tool for ad agencies

Article Abstract:

San Francisco, CA-based Ci2i, a provider of business management and production services for the advertising industry, has introduced its core product, called Streamline. Streamline is a Web-based application that integrates production workflow, collaboration and storage of creative. The tools are delivered via an application service provider. Product features include tools for managing competitive bids; scheduling at both the department and project level; and management of various production elements and file types, including storyboads, specs and broadcast-quality video.

Ci2i

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eLoyalty provides Loyalty Suite 5.0

Article Abstract:

eLoyalty of Lake Forest, IL, has introduced its Loyalty Suite 5.0 e- business software solution that is designed to help companies build long- term business relationships with their clients. The software, released in mid-June 2000, features a three-tier architecture that provides businesses with the ability to write situational scripts and actions that reinforces customer loyalty.

eLoyalty

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