Catalogers change with the times
Article Abstract:
Time and technology development has changed everything and the direct marketing industry has ably adapted to these changes, and forged ahead with better quality production. The six major influences that have changed the face of direct marketing and catalogs in the past 25 years have been discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Is it time for the catalog to become the webalog?
Article Abstract:
Catalogs are no longer exclusively confined to the role of selling. Online catalogs have become sort of drivers of demand for a product. The outlook for catalogs and catalog companies in 2006 is discussed. The usage of Internet by mail order businesses is also discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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New folding, inserting systems get the mail flowing
Article Abstract:
A focus on new folding-inserting system for mail order business and its working along with benefits is presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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