RSS gives marketers uncensored Channel

Article Abstract:

To control the email-bounce from internet service providers, direct marketers are using a new technology called really simple syndication (RSS) to get all their messages. The details of the new technology are presented.

Electronic mail systems, Email software, E-mail software, Email marketing

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Sigma dynamics: back to '90s heyday

Article Abstract:

The benefits of implementing Sigma Dynamics, a set of real time interaction management concepts developed in 1990's in current direct marketing scenario are discussed.

Research and Development in the Social Sciences and Humanities, Management & Information Science, Management Science, Methods

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Siperian shines at master records

Article Abstract:

The importance of customer data records in direct marketing and benefits of using Siperan Hub system for maintaining such records is discussed.

Software Publishers, Management dynamics, Database Mgmt Software Pkgs (Micro), Management, Database management systems, DBMS software, Company business management, Databases, DBMS, Database, DBMS utility, CD-ROM catalog, CD-ROM database

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