Centrobe partners with Abacus Direct
Article Abstract:
Customer management firm Centrobe of Boulder, CO, has announced a service partnership with direct mail service firm Abacus Direct Corp of Westminster, CO. Under the deal, Centrobe's publishing clients will be given lower-cost access to the Abacus Direct's cooperative database called Abacus Alliance. The database offers data enhancement, marketing research, prospecting, optimization and modeling based on information from 88 million households.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Transcontinental direct mail marketing, mail models
Article Abstract:
Rob Young, chief executive of direct marketing giant Transcontinental Direct presents his mail advertising models adopted by his company.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
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