Study: groceries tough sell online
Article Abstract:
A survey was conducted to examine the difficulty of marketing groceries online. The new PricewaterhouseCoopers survey covered 571 Internet users who cited reasons such as returns, privacy concerns and the absence of personal touch-and-feel for their fear of buying groceries through the Internet. Results also revealed that only 1% of consumers who frequently shop for grocery do their shopping online.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Valvoline revs up online with sweepstakes, contest
Article Abstract:
Valvoline Co is promoting its SynPower line of automotive oils, additives and cleaners through the Internet. The company's maiden online marketing effort, which includes The SynPower Great Canadian Fishing Sweepstakes and The SynPower Big Catch Photo Contest, was born after Valvoline unearthed an interesting characteristic of automotive chemical customers. The company found out through market research that people who buy its products and typically buy automotive chemicals index high with fishing. The winner and a guest get $1,000 and an all-expenses-paid trip to northern Manitoba's Elk Island, one of the most popular fishing destinations in Canada.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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TowerRecords.com puts its marketing bucks online
Article Abstract:
TowerRecords.com will spend more of its advertising dollars online than offline this 2001 holiday season. This move marks a first in the site's five-year history.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Comment about this article or add new information about this topic:
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