Charity's fundraising expenditures questioned

Article Abstract:

Hale House did not commit anything unethical even if its expenditures on directmail fundraising efforts surpassed industry standards. Hale House, a New York shelter for babies of drug-addicted and HIV-positive women, paid $43 to direct-mail fundraising firm Newport Creative Communications for every $100 raised. Observers say fundraising expenditures should not go beyond $35 per $100 raised. Lee Cassidy, Exec Dir of the Direct Marketing Assn Nonprofit Federation, said the increase from $35 to $43 is not necessarily outlandish.

Social Assistance, Volunteer Social Svcs, Social services, Volunteerism

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Dot-com gets traditional in takeoff on Caples' classic ad

Article Abstract:

iQ Comerce Corp, an Internet marketing firm, has lauched a campaign copying John Caples' classic 1925 ad. From its headline, 'They Laughed When I Said My Online Marketing Worked But When I Started to Show Results!~' to its three copy-heavy columns of serif text, the ad mirrors the Caples ad throughout. It deviates only in the bottom right corner, where a box of reverse sans serif type appears with iQ Web address and a sweepstakes.

Process, Physical Distribution, and Logistics Consulting Services, Marketing Consulting Services, iQ Commerce Corp.

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Tissue packs pocket customers for marketers from Japan to America

Article Abstract:

A focus on tissue pack promotional campaign 'AdPack' successfully used by ITOCHU International Inc. a subsidiary of the United States based ITOCHU Corp. is presented.

Forecasts, trends, outlooks, Advertising Activity, Forecasts and trends, Advertising, Market trend/market analysis, Marketing industry, Advertising campaigns, Itochu International Inc.

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