J. Crew to introduce children's clothing line

Article Abstract:

J Crew Group Inc will launch a new clothing line called J Crew Kids to its apparel mix in spring 2001. Aimed at children ages six to 12, the clothing will debut at the retailer's stores as well as on its Web site in March. It will also appear in a special insert that will be part of the fall J Crew catalog to be mailed in July. The J Crew kids line includes 61 boys' pieces and 73 girls' pieces with prices ranging from $12.50 for a basic T- shirt to $38 for dresses and boys' zip-off pants.

Product introduction, Children's and Infants' Clothing Stores, Children's & Infants' Wear Stores

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Cleaner look boosts order size for BTB cataloger NES Clothing

Article Abstract:

Mail-order retailer NES Clothing registered higher average sales orders after revamping its 2001 business-to-business catalog. Steven Valeri, VP for marketing at NES Clothing, said average order sales rose to $350 after the catalog featured a new layout. There are more clothing collections in the first third part of the catalog to make it easier for customers to look for a particular item. Each page also has its own heading and subheadings for the various clothing styles.

Advertising, Electronic Shopping and Mail-Order Houses, Apparel Mail Order, Mail order clothing business, NES Clothing

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J. Crew Kids Graduates To Main Catalog for Fall

Article Abstract:

New York, NY-based J. Crew Group Inc., which is a clothing retailer, will introduce a new line of children's clothing through its direct mail catalog. The fall-issue catalog, which includes a 24-page insert on children's clothing, will have a one million piece run.

Marketing procedures, New Products/Services, APPAREL AND OTHER TEXTILE PRODUCTS, Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, Apparel & Related Products, Apparel Manufacturing, Print Media, Demographics, APPAREL AND ACCESSORY STORES

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