Mailers prepare for stricter sweeps regs
Article Abstract:
The Deceptive Mail Prevention and Enforcement Act will impose new restrictions on sweepstakes mailers once it has been signed into law by Pres Clinton in Dec 2000. Sweepstakes mailers have taken the time to understand the language and implications of the new law which becomes effective on Apr 13, 2000. It provides restrictions on sweepstakes mailings, describes a name removal notification system, authorizes the US Postal Service's postmaster general to investigate fraud and establishes heavy financial penalties on violators.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
DMers rally to sway changes in driver data bill
Article Abstract:
The direct marketing industry is lobbying Congress to change provisions attached to HR 2084 or the Senate Transportation Appropriations bill that would pave the way for amendments in the 1994 Driver Privacy Protection. The amendments would allow consumers to opt out of any disclosure of driver's license and motor vehicle data. Direct marketers argue that a list will not be worthwhile anymore if an opt-in measure is passed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Clinton signs sweeps bill; AFE may pay $33M settlement
Article Abstract:
The Deceptive Mail Prevention and Enforcement Act has been signed into law by Pres Bill Clinton in Dec 1999. The law, filed by Sen Susan M. Collins (R-ME), is intended to stop the distribution of misleading sweepstakes and prevent their adverse effects on families and consumers. The approval of the new law comes at a time when American Family Enterprises of Jersey City, NJ, the second-biggest sweepstakes marketer in the US, announced a $33-million settlement of its outstanding lawsuits.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Life Magazine is sweeps' first apparent victim. Hanover realignment ups internet ante. 'Reformed' spam king joins nemesis
- Abstracts: Bank and wrestling association pin down a new credit card. Capital One, Kmart to launch co-branded credit card
- Abstracts: @tmosphere cleared for $15M CarDay campaign. BBDO West wins Pink Dot account. Frankel direct wins Consumers Energy
- Abstracts: PC Makers Rush Systems To Clients Hurt in Attacks. EBeauty, Compaq target spas, salons. Stayhealthy.com, Dell Computer ink deal
- Abstracts: How to charge for shipping and handling. Yes, holiday 2000 is around the corner. What's the impact of one-time buyers?