Life Magazine is sweeps' first apparent victim

Article Abstract:

Time Inc has confirmed its planned suspension of the May 2000 issue of 'Life' magazine. Company executives' decision to cut circulation commitments is a part of strategy to cope with financial difficulties brought about by the collapse of the sweepstake business. Sweepstake companies used to provide 9% of the advertisement revenues of the magazine but this changed when they started to perform poorly because of government scrutiny and bad publicity.

Newspapers, Newspaper Publishers, Newspaper publishing, Time Inc.

---

'Reformed' spam king joins nemesis

Article Abstract:

Sanford Wallace, who has help swamp the Internet with millions of unsolicited commercial e-mail message, has joined forces with Pete Wellborn, a lawyer/expert consultant who is a potential witness in a couple of anti-spam lawsuits. Wellborn, who is being charged $200 per hour by Wallace for consulting work, arranged a settlement for Internet service provider Earthlink, which gained a $2-million judgment versus Philadelphia-based Cyber Promotions, Wallace's company. Meanwhile, Wallace's change of heart is being scrutinized by other industry players.

Wired Telecommunications Carriers, New Electronic Marketing, Electronic Mail Services, Company Personnel, Email, Cyber Promotions Inc, Article

---

Hanover realignment ups internet ante

Article Abstract:

Hanover Direct Inc of Weehawken, NJ, will restructure itself into two Internet focused divisions to increase its current market share. According to President and CEO Rakesh Paul, the integrated catalog company will create a brand marketing division and a Web service division that will focus on brands and back-end fulfillments, respectively. With the company's re-alignment, Hanover expects to increase its customers via the online catalog shopping service and the so-called online third-party fulfillment market and front-end user services market.

Mail Order Houses, Electronic Shopping and Mail-Order Houses, Mail order business, Hanover Direct Inc.

Similar abstracts:

• Abstracts: Florence inks deal to buy back Direct Media. Epicurean cataloger prospects in print. More groups urge boycott of DMA's e-MPS
• Abstracts: RIEI celebrates reunion and rededication. Proper use of glass mat gypsum. OSHA's latest attack on asphalt
• Abstracts: Going to 'batt' for correct installation. Most frequently cited OSHA standards. Rewarding home builders is illogical
• Abstracts: Leading shops prepare Staples for national push. Bus ads move in-line shoppers online. Leading ladies cast in Schwab's CRM role

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.