Condom maker rewards loyal users

Article Abstract:

Durex Consumer Products of Norcross, GA, manufacturer of Durex condoms, earlier rolled out its Condom Cash brand loyalty program on almost 50 colleges across the US. The latest marketing campaign is aimed to generate brand awareness and loyalty as well as promote responsible sexual behavior. Durex initially distributed 2,750 sampling kits to fraternities and sororities at several major US colleges and universities, including Florida State University, Syracuse University and Oregon State University. Students can earn points and redeem the points for merchandise when they purchase the company's products. The prizes include a camcorder, television, Frisbees, a pool table, apparel and a spring-break trip for 50 to Panama City, FL.

Advertising Activity, Campaign Launched, All Other Rubber Product Manufacturing, Prophylactics & Diaphragms, Durex Consumer Products

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Agency uses CD-ROMs to test campaign for software maker

Article Abstract:

Intrepid Systems, an Alameda, CA-based software developer, is mailing information about its DecisionMaster software to 15,000 retail organizations across the US. The digital direct marketing campaign, handled by Times Direct Marketing of San Francisco, CA, will send out CD-ROMs containing encrypted information regarding and evaluation of the software. To gain access to information, retailers are required to dial a 1-800 number or log onto a Web site and provide information about themselves. Intrepid hopes to generate 200 to 300 new leads with the mailing. DecisionMaster allows retailers to determine what items are doing well and plan their inventory based on this knowledge.

Campaigns, Intrepid Systems Inc., Times Direct Marketing

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On Day-Timers' To-Do List: Attract Younger Users

Article Abstract:

Day-Timers Inc. debuted an advertising campaign targeted to 35 to 54 year olds in the U.S. The campaign will include direct mailings, and includes a 90-day trial period.

Advertising, Demographics, Blankbooks and looseleaf binders, Blankbook, Loose leaf Binders, and Devices Manufacturing, Promotion, Diaries & Appointment Books, Abstract, Day-Timers Inc.

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