DMA forms Internet Segment Advisory Committee

Article Abstract:

The Direct Marketing Assn (DMA) has appointed 15 marketing professionals into its Internet Segment Advisory Committee. The committee is one of eight that DMA will create to provide the association with industry expertise in key areas. DMA board member Jerry Shereshewsky of Yahoo has been appointed as head of the Internet Segment Advisory Committee. Members include Vivienne Bechtold, Gary Beck, Stanley Braunstein, Steve Coffey, George Garrick, Andrea Levine, Worth Linen, Steve Markowitz, Martin Nisenholtz, Jonathan Shapiro, Jay Schwedelson and Lynn Wunderman.

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DMA fights I-tax bill via e-mail

Article Abstract:

The Direct Marketing Assn (DMA) has implemented an e-mail campaign to express its opposition to a bill filed by Sen Byron Dorgan that would extend the current moratorium on Internet tax but requires mandatory interstate sales tax collection for companies with no 'nexus' in a state. The DMA has sent more than 13,000 e-mail messages concerning the bill to its members, asking recipients to personalize a form letter on their letterheads and fax, mail or e-mail it to their senators. The DMA said the campaign had a response rate of 3%, higher than the expected 1%.

Taxes, Direct Marketing Services, Direct Mail Advertising, Direct marketing

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Int'l Mailers Group becomes a nonprofit

Article Abstract:

After the refusal of United States Postal Service to become a sponsor, the International Mailer's Advisory Group has reorganized into a non profit organization.

Forecasts, trends, outlooks, Services information, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Postal Service, Catalog and mail-order houses, US Postal Service, Business associations, Services, Mail-order industry, Mail order business, Company restructuring/company reorganization, Reorganization and restructuring, United States. Postal Service, Company organization, Commercial associations, Industry forecasts

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