Damark stock surges on restructuring plan
Article Abstract:
Damark was praised by analysts and investors for its decision to divest the bulk of its catalog business and focus on membership clubs and providing fulfillment services for electronic commerce companies. Analysts also discounted the effect on the company of a new legislation that restricts the sharing of information about bank customers. The company derives a substantial percentage of its business from affinity programs with bank customers.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Prerecorded calls lift catalog response
Article Abstract:
North Canton, OH-based Suarez Corporation Industries (SCI) benefited from using automated outbound calling to support additional direct mail efforts since it resulted in a double-digit percentage increase in response to a direct mail catalog. SCI used an interactive voice response outsourcer, Phone Interactive, to place the outbound telephone calls. The cost of using the automated service was only 19 cents per call which is much less than what it would have cost to use the company's agents which is around $2 per call.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Privacy promise finally takes effect
Article Abstract:
The Direct Marketing Assn (DMA) finally implements its Privacy Promise after almost two years of asking its members to comply with the guidelines. The Privacy Promise, effective Jul 1, 1999, requires that all DMA members who market to customers need to inform customers if their names will be made available to other firms and among others. William Shepherd was named by the DMA to supervise the organization's efforts to monitor members' activities by implementing mystery shopper programs and other means.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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