DataMentors' DataFuse offers precision, flexibility

Article Abstract:

DataMentors' DataFuse is a new table-based mailing list matching system that offers higher accuracy than other existing products. For instance, DataFuse can treat the same word differently depending on whether it appears at the beginning, middle or end of the line. DataFuse is also very flexible, allowing users to include any number of elements in a matching rule and to control the sensitivity of the rules themselves. It runs on Windows 2000 and can process 200,000 records per hour. Its price is based on the number of records processed and starts at $50,000.

Direct Mail List Rental, List brokers, DataMentors

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Xcelsius could warm any geek's blood

Article Abstract:

The working of Crystal Xcelsius, a stand-alone Windows application, which allows non-technical users to build serious systems, for displaying Excel spreadsheets, in an attractive manner, is presented.

Prepackaged software, Product information, Spreadsheets, Spreadsheet software, Spreadsheet add-on, Crystal Xcelsius (Spreadsheet software)

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FreeRFM adds to dependable formula

Article Abstract:

The implementation of Free RFM (Recency, frequency and monetary value) as a data minig tool in direct marketing segmentation is discussed.

Management dynamics, Direct Marketing, Direct Marketing Services, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Methods, Management, Market segmentation, Company business management, Data warehousing/data mining, Data mining

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