Penn state finds success calling grads to enlarge alumni association

Article Abstract:

The Penn State Alumni Association reported a 4.2 percent jump in membership rates and more than 100 percent increase in solicitations after its marketing drive involving three telemarketing campaigns.

Telemarketing Services, Telemarketing Bureaus, Business services, not elsewhere classified, Pennsylvania, Civic and social associations, Civic and Social Organizations, Telemarketing, Alumni Associations, Usage, Marketing, Company marketing practices, Membership campaigns

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Outsourcing helps insurer keep quality

Article Abstract:

The customer service strategy of Blue Shield of California is examined. The customer service strategy uses both offshore and onshore outsourcing to maintain quality and reduce costs.

Management dynamics, California, Medical Service and Health Insurance, Management, Company business management, Health insurance industry, Customer relations, Blue Shield of California

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P&G stil sending samples despite scare in Slovakia

Article Abstract:

Procter & Gamble has no plans to cancel its sample mailing campaign for its Always maxi pads in Slovakia. Consumers believed the soft mailings could be contaminated with anthrax.

Slovakia, Sanitary paper products, Sanitary Paper Product Manufacturing, Direct Marketing, Sanitary Napkins & Tampons, Procter & Gamble Co., PG, Feminine hygiene products

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