Deceptive advertising: are DMers guilty?
Article Abstract:
The accusations against direct marketers for using deception in advertising are examined. The details of deceptive advertisments by video rental company Blockbuster's advertising are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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How much is too much e-mail?
Article Abstract:
Guidelines for short and effective e-mail marketing campaigns are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
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