Search opportunities abound for DMers
Article Abstract:
A recent study on optimization levels of Internet Retailer's Top 100 web sites, of Internet Retailer magazine's Top 400 Guide, revealed that not all the e-commerce companies completely buy into search engine optimization and marketing. Basing on this report, opportunities for direct marketers are analyzed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Auto dealer drives calls and visits with e-mail
Article Abstract:
A focus on the unique newsletter marketing strategy used by auto dealer Penske Auto Centers to increase service appointments and test drive offers is presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
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