Duncan Hines bakes online club
Article Abstract:
Bakery product maker Duncan Himes has followed a unique marketing strategy to keep intact its customer based. The company has built an online community called "Bakers Club" to make baking product enthusiasts share recipes and other information. The club has about 100,000 memberships.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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MSN advertisers report high ROI, less traffic
Article Abstract:
Trends of returns on investment, on paid search campaigns that run on MSN's adCenter compared to Google and Yahoo, reported by various advertisers and search agencies in New York, are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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New England Patriots are champs at e-mail, too
Article Abstract:
The details pertaining to the growth in the demand for e-mail offers by fans of the New England Patriots, such as the NFL Draft Party tickets, are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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