Optima goes to hacker group for mail checkup
Article Abstract:
Optima Health, a health plan organization was owned by Sentara Healthcare named 'The Hackers Group', Bellevue, WA. It handles a lead generation effort for the Southeast Virginia market by using mail to target some of the 40,000 small companies in that area.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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HMO targets the funny bone
Article Abstract:
Health m aintenance o rganization's (HMOs) comical and gentle advertisng methods, on rising health care costs in United States, are analyzed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Kaiser renews pitch for Mid-Atlantic market
Article Abstract:
Reasons behind direct mail campaign of Kaiser Permanente are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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