Executive input helps tailor awareness
Article Abstract:
The success of the brand awareness campaign of Lanier Worldwide Inc. is discussed. The main reason for the success of it's campaign is collaboration with its executives.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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EarthChoice tour wins news fans for Domtar
Article Abstract:
Paper manufacturing company Domtar has exhibited its eco-friendly paper line recently. The features of this paper line named as EartchChoice are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Redken casts a wide net for men
Article Abstract:
Salon hair care manufacturer Redken's year long promotional campaign for new range of grooming products, Redken for Men is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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