Experian, Fiderus team on privacy compliance

Article Abstract:

Experian, a data services company, and Fiderus, a privacy consulting firm, in May 2001 teamed up to help businesses comply with privacy laws and manage customer relationship. The major part of the partnership involves financial firms' compliance with the Gramm-Leach-Bliley (GLB) Financial Privacy Act. Fiderus will assess businesses' privacy practices focusing on compliance with GLB. Then the two companies will form and implement a Privacy Notification Service using Experian's proprietary data integration technology.

Other Management Consulting Services, Business & Mgmt Consulting NEC

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Experian, Forrester team to reach techie consumers

Article Abstract:

Experian and Forrester Research Inc has launched Technology Enthusiasts, a mutually developed segmentation tool to link technology marketers with technologically savvy consumers. To construct the Technology Enthusiasts models, Experian matches Forester survey data to its Insource consumer marketing database. Using Forrester's Technographics research database of consumer surveys adn Experian's consumer data, Technology enables marketers to reach consumers most likely to engage in hi-tech pursuits.

Strategic alliances, Marketing Research and Public Opinion Polling, Market Research Services

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Co-op database firm simulates, delivers results for cataloger

Article Abstract:

Cooperative database company Prefer Network's Prefer Performance Simulator, a model for accurate recommendation of the company's consumers, is used by Direct Retailing. Direct Retailing is a direct marketing company in Ozark, Missouri.

Computer and Data Processing Services, Advertising, Computer services industry, Information technology services industry, Technology application, Marketing industry, Alliances and partnerships

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