Finally, it's a go for Grow Boating

Article Abstract:

Boating industry will be starting its "Grow Boating" initiative from April 1, 2006. Grow Boating is a national advertising campaign from the industry. It aims at projecting boating as a method of bringing family together. It took some time to plan this advertisement campaign. The ads will appear in both printed and television media.

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Even small businesses benefit by being PR savvy

Article Abstract:

Publicity benefits the large firms as well as the small firms, who find it difficult to afford huge advertising budgets. They must start with local newspapers, regional magazines and regular advertising outlets to produce effective results.

Influence, Publicity, Advertising expenditures

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Agency begins tweaking its Grow Boating ads

Article Abstract:

The 'Grow Boating' advertising campaign launched by the National Marine Manufacturers Association is evaluated.

Evaluation, Advertising campaigns, National Marine Manufacturers Association

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