Focus groups, surveys boost response
Article Abstract:
Importance of focus group and survey research in order to understand non-response by customers in respect of subscription to newspapers are discussed. A case study along with its findings pertaining to this context is presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Evaluation, Company marketing practices, Mail surveys, Newspaper subscriptions
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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How Big Should My Test Be?
Article Abstract:
Advice is given for creating a testing method of market data to find which data mining programs acceptable results.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Marketing, Marketing/Advertising Methods, Abstract
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Answers to data mining questions
Article Abstract:
The answers to few queries pertaining to data mining are presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Management dynamics, Management, Company business management, Data warehousing/data mining, Data mining
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Subjects list: United States, Marketing
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