Ford, Wells Fargo plan telemarketing for BusinessCare MasterCard

Article Abstract:

Wells Fargo is embarking on a multi-pronged direct mail and telemarketing program that is designed to promote its new co-branded commercial credit card to small businesses. The credit card, called the Ford Motor Co BusinessCare MasterCard, is intended for several purposes. First, it has a multipurpose function that combines purchasing, travel and fleet cards. It is also intended for companies that use Ford trucks to manage their fleets using less paperwork.

Wells Fargo & Co.

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Reader's Digest teams with First USA

Article Abstract:

The Reader's Digest Association Inc will offer a Reader's Digest-brand credit cards to its customers under a deal with First USA, a Charlotte, NC-based financial services marketer. Under the agreement, both companies will get revenues in both fixed and variable components, according to Reader's Digest spokesman Stephen J Morello. Aside from a fee charged to new cardholders, First USA's affinity programs usually get a percentage of each transaction made on the cards.

Reader's Digest Association Inc

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GE to beef up DM for JC Penney credit card

Article Abstract:

General Electric Capital Corp will introduce a bold direct marketing campaign for the JCPenney credit card, which Plano, TX-based department store company JCPenney Company Inc agreed to sell to the Stamford, CT- based financial services provider. Plans for the credit card would include improving its usage terms and marketing the card to new customers, according to GE Capital spokesman John Oliver.

General Electric Capital Corp.

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