Bolder technologies heads into DRTV
Article Abstract:
Bolder Technologies Corp of Goldenm, CO, has introduced its SecureStart rechargeable, high-powered battery through a 2-minute infomercial produced by Wheatly Blair Inc of Chicago, IL. The battery, which features the company's award-winning Thin Metal Film technology, can remain unused for one year and still jump-start any car or truck. It also features add-ons such as a flashlight and jumper-cable clamps.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Future Thunder revs up new boatlock infomercial
Article Abstract:
Lawman Armor Corp of Philadelphia, PA, has introduced its UnBRAKEable Boatlock through a two-minute infomercial produced by Future Thunder Productions of Los Angeles, CA. The company said that the lock adheres to and protects the propellers and outdrives of the boat from being stolen. Lawman Armor said that it will air the infomercial in parts of the US where boating is most prominent.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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LA Group extends DRTV reach to Net
Article Abstract:
LA Group Inc, a direct response television (DRTV) advertising company based in Rochester, NY, will launch a new Web site, AsSeenOnTV.com in early Mar 2000. The site will serve as a DRTV portal where consumers can compare the price and quality of products being sold directly on television. The company will profit from its new site through marketing and revenue sharing with other sites.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
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- Abstracts: Nap time's over: new owner gears up for Biobottoms relaunch. Domestications opens book to Net ads
- Abstracts: Online donations exceed expectations at diabetes group. Celebrity items star in charity auction site. General Mills gives spoonfuls to cancer fight
- Abstracts: Tele-reportal gives DRTV companies a Net advantage. AsSeenOnTVPC.com blends DRTV, Web. ERA to debut new online database