Domestications opens book to Net ads

Article Abstract:

Hanover Inc's bedding and linens print catalog Domestications has opened its pages to advertising from Internet companies. The move to sell advertising space was the result of a research conducted by the firm which showed that 70% of Domestications' customers had Internet access. If the venture is successful, Hanover is planning to do the same thing with its other catalog titles such as Silhouettes and The Company Store.

Strategy & planning, Directories, Hanover Direct Inc.

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Two cities virtually added to travel roster

Article Abstract:

Travel & Leisure Custom Publishing, which publishes specialized, city- specific travel guides that are distributed to customers before they leave for a destination, will add Los Angeles, CA, and Las Vegas, NV, to its roster. The Virtually There guides are mailed to consumers who make reservations through The Sabre Group of Fort Worth, TX. The guides, which cover a fast-growing number of US destinations, are packed with local advertisements.

Misc Publishing, Travel and Leisure Custom Publishing

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Nap time's over: new owner gears up for Biobottoms relaunch

Article Abstract:

Groupe Vetibec Inc of Daveluyville, Quebec, is preparing for the relaunch of Biobottoms, the natural fiber baby products catalog it purchased from Genesis Direct of Secaucus, NJ. Design Base LA will produce 2 milion of Biobottoms, with over 1 million to be delivered to the catalog's customer base on Jan 15, 1999, while the remaining issues will be brought to prospect subscribers. Design Base, based in Marina Del Rey, CA, will continue to handle the catalog's design, photography, copywriting and pre- press production.

Groupe Vetibec Inc.

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