Google buys Keyhole, teams with BellSouth for local search sales

Article Abstract:

Google's deal with BellSouth to sell its paid search ads to local businesses using RealPages.com, is presented. Google also bought Keyhole, which uses 3D satellite photos, to improve its local search capabilities. BellSouth is the first authorized reseller of Google and it will participate sales training and customer incentives.

Acquisitions & mergers, Marketing procedures, Alliances, partnerships, Licensing/Sales Agreements, Mergers, acquisitions and divestments, Company acquisition/merger, Cooperative agreement for product marketing, Google Inc., Marketing agreements, Keyhole Corp., BellSouth Advanced Networks

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Overture starts ad program for local search

Article Abstract:

Overture Service rolled out its local search platform allowing advertisers to target their advertisements within a half-mile radius. The Local Match would encompass national and local advertisers, letting both target their paid listings to searchers on a local level.

Computer and Data Processing Services, Advertising, Advertising and Related Services, Advertising, Local, Services, Computer services industry, Information technology services industry, Overture Services Inc., Local advertising

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Yahoo exec: local search needs simpler pricing options

Article Abstract:

The pricing strategy of Yahoo search engine to attract small businesses to get listed in Local Match, ad service is presented. The opportunities and competitors in local search adoption are discussed.

Management dynamics, Management, Technology application, Yahoo! Inc., Company business management, Internet/Web search services, Search engines, YHOO, Internet search software, Internet/Web search service, Service enhancement, Text search and retrieval software

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