Save by moving sales office from the garage into the model
Article Abstract:
Berwin, PA-based Realen Homes has transferred its sales office from the garage of its model homes to the interior. This move has resulted in savings for the company because it eliminated the need for garage conversion and minimized expenses on displays. The company photocopied floorplans on parchment paper mounted on mahogany frames and used easels to showcase watercolor presentations of site plans. The new arrangement has elicited favorable feedback from clients who view the approach as soft sell and low-key.
Publication Name: Professional Builder and Remodeler
Subject: Construction and materials industries
ISSN: 1053-6353
Year: 1993
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Builder of the year: Joe Duckworth
Article Abstract:
Realen Homes Pres and CEO W. Joseph Duckworth received Professional Builder & Remodeler's Builder of the Year award to recognize his accomplishments in the home building industry. Duckworth has made Realen Homes a unique company by incorporating participatory management in an industry that tends to have family-owned and operated firms. Some of his changes include empowering employees, providing ongoing education, establishing quality control programs and obtaining funds through innovative financing.
Publication Name: Professional Builder and Remodeler
Subject: Construction and materials industries
ISSN: 1053-6353
Year: 1993
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Work with local Realtors to achieve better home sales
Article Abstract:
Home builders can benefit greatly from tying up with realtors who are experienced in selling new properties. Denmark Group (Atlanta, GA), marketing company, marketed the new homes of Macauley Properties (Marietta, GA), developer and builder, with great success. Marketing strategies included 9000 flyers and some Victorian flower wreaths being sent to Realtor offices advertising the grand opening of the homes at The Lakes of Enniskerry at Crabapple, GA.
Publication Name: Professional Builder and Remodeler
Subject: Construction and materials industries
ISSN: 1053-6353
Year: 1993
User Contributions:
Comment about this article or add new information about this topic:
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