Analyzing brand response campaigns
Article Abstract:
Guidelines for analyzing the effectiveness of direct television advertising campaigns are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Where is DRTV headed next year?
Article Abstract:
The future of direct television market is projected.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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