Grey Direct debuts e-mail marketing

Article Abstract:

Grey Direct subsidiary, New York, NY-based Grey E.Mail, has launched a new platform called eMMetrics that is designed to integrate all electronic mail-related touch points with offline marketing efforts. The platform offers results in real time. Statistics have indicated response rates of 60% in 48 hours to electronic mails when using eMMetrics, compared to traditional direct mail, which takes at least three weeks and elicits an average response rate of 1%-2%.

Services introduction, Grey E.Mail

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Caples dons '70s look to boost interest

Article Abstract:

John Caples International Awards, New York based nonprofit is using 1970s retro to command attention among the young creator for participation in its creative awards. The company has mailed 17,000 mails on August 3rd followed by 4000 mails to 42 countries.

Management dynamics, SOCIAL SERVICES, Social Assistance, Religious, Grantmaking, Civic, Professional, and Similar Organizations, Nonprofit Institutions, Social Services & Nonprofit Institutns, Management, Marketing, Direct mail advertising, Company marketing practices, Nonprofit organizations, Company business management, Direct-mail advertising, Political/non-profit organization software

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Wannabe Google not at DM days NY

Article Abstract:

The focus of the 40th Annual DM Days New York Conference and Expo, was the presence of established companies, which offer online marketing solutions. Apart from these, first-time appearing companies, were also present, looking out for potential business.

Direct Marketing, Advertising, Direct Marketing Services, Other Direct Selling Establishments, Direct selling establishments, Direct Sales Organizations, Conferences, meetings and seminars, Marketing industry, Trade shows

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