Swedes buy out Germans in UK deal
Article Abstract:
Bonnier Business Information of Sweden has bought German direct marketing firm Schober's stake in their British joint venture called Schober Direct Marketing. Schober Direct has been renamed as The Prospect Shop but it would still continue to represent Schober's data in the UK. The acquisition was the result of Bonnier competing with Schober in its native Germany when the Swedish firm bought Verlag Hoppenstedt, although both companies say it was an amicable decision. Bonnier is one of Scandinavia's largest media companies but has lately shown interest in direct marketing.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Harte-Hanks buys UK call center
Article Abstract:
Harte-Hanks of Belgium has acquired London-based Hi-Tech Marketing, which it will use in providing technical support and data flow services to high- tech and other European clients. Hi-Tech earned $5 million pounds sterling in 1999 and has about 100 agents working at its call center. On the other hand, Harte-Hanks offers a comprehensive range of respone management services and data flow services through Harte-Hanks Market Intelligence. Harte-Hanks has renamed Hi-Tech as Harte-Hanks Response Management UK.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Digital printing key for UK DMers
Article Abstract:
The growth of direct marketers in the United Kingdom and increase in sales volume over the previous year is presented. The restrictions of telemarketing services in making calls to businesses are also discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: DraftWorldwide buys fourth British agency in a year. DraftWorldwide buys Brussels DM agency. DraftWorldwide acquires Chilean agency Creativa
- Abstracts: Rates likely to increase again in July. Fiscal plan assumes rate increase in May. Potter preparing for May 6 rate increase
- Abstracts: Xeikon hopes European soccer results ignite U.S. ticket effort. Proflowers prunes book for Mother's Day mailing
- Abstracts: SmileFinder.com helps find dentists. Mailshell.com to filter unsolicited e-mail. Sir Speedy starts Web initiative
- Abstracts: Dutch become World's first postal company listed on stock exchanges. US VC Group bets on Dutch software developer