Intelisys makes first big push with BTB campaign

Article Abstract:

Intelisys Electronic Commerce of New York has began a multimillion-dollar campaign aimed at rebranding the company and introducing its ConnectTrade open e-procurement solution. The marketing campaign, which started in May 2000, includes media advertisements as well as direct mail marketing. The first phase of the campaign, aimed at Global 2000 company CEOs, CFOs and CIOs, will be followed by another campaign aimed at customers of the Global 2000 companies.

Intelisys Electronic Commerce

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IBM introduces NetVista brand with $100 million campaign

Article Abstract:

International Business Machines Corp (IBM) will start in late Jun 2000 its direct marketing campaign, which is part of the $100-million multi-media marketing initiative to promote the company's new NetVista brand of products. The direct marketing strategy includes direct mailing, which consists of two personalized postcards that will be sent to people who visit the IBM Web site in response to the print ads that run in May, and a direct e-mail campaign that will commence a few weeks after the postcards have gone out.

Electronic Computer Manufacturing, Computers & Auxiliary Equip, International Business Machines Corp.

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SpaceWorks blasts off with mail campaign

Article Abstract:

Rockville, MD-based SpaceWorks Inc has launched a direct mail campaign in early summer of 2000 to promote its business-to-business (BTB) software package called the Web Business Manager Suite. The campaign will run monthly for six months and is aimed at manufacturers who want to add an online BTB component. Boston, MA-based CPS Direct is helping SpaceWorks on the campaign.

Software Publishers, Business Software Pkgs (Micro), Business management software, Suites (Software), SpaceWorks Inc.

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