Study: Clicks Guide Bricks Habits
Article Abstract:
Boston Consulting Group has issued a new report on the Internet that shows European consumers are influenced by the Internet to alter their offline practices. The report finds that shoppers in Europe often select the online buying option over going to a bricks-and-mortar store.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Seagram uses Web to build database for new tequila brand
Article Abstract:
Joseph E. Seagram and Sons Inc. is running a holiday sweepstakes promotion across Yahoo pages. The promotion targets young Hispanics for its ultra-premium tequila brand.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Hitwise: shopping, classifieds site visits up 25.6 percentage
Article Abstract:
According to Hitwise Internet monitoring service, shopping and classifieds website hits constitute 9.1 percent of Internet visits between Nov1 and Dec 25. The Internet traffic is more during the weekends and holidays. Consumer electronics is the largest sales category in Internet sales.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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