USPS direct mail campaign targets small businesses

Article Abstract:

The US Postal Service will send two direct mail campaigns to 500,000 small businesses from Jul-Sep 2001 that will promote its services targeted at small businesses. The campaigns are a joint effort with Microsoft Corp and continued expansion of the agency's NetPost Mailing Online Service. The services promoted in the mailings include Priority Mail; PC Postage; Global Express Guaranteed, an expedited international shipping service; and NetPost Mailing Online, which enables mailers to electronically send documents, correspondence and newsletters together with their mailings lists.

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USPS highlights customer successes

Article Abstract:

United States Postal Service's products - Repositionable Notes (RPNs), PostalOne, Customized MarketMail, Delivery Point Validation and Confirm - were highlighted at 2006 National Postal Forum. Postal service customers shared about the usefulness of these tools.

Conferences, meetings and seminars, Customer relations

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Dilbert, Cathy give USPS a hand with effort

Article Abstract:

Cartoon characters Dilbert and Cathy will used by the United States Postal Service for promoting less publicized services to consumers and small businesses. This postcard campaign is aimed at 120 household and 10 million commercial customer base.

Marketing, Company marketing practices, Cartoon characters, Catherine (Wuthering Heights) (Fictional character)

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