Impower spearheads new office with ex-DMI staff

Article Abstract:

Impower Inc of Princeton, NJ, has established a new office in Stamford, CT, which increases the number of its branches to four. The new branch will be headed by Deirdre Castrellon as account manager and Mark Zilling as VP of business-to-business markets. Both have worked as executives for Direct Media. Impower's three other offices are located in Corte Madera, CA, Peterborough, NH, and New York.

Facilities & equipment, Advertising Agencies, Impower Inc.

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E-mail notifier tracks site activity

Article Abstract:

Alerts.com of Raleigh, NC, is expanding its services to add the tracking of visitor activity on their sites to its previous sole focus on transmitting clients' ads. The ads, which offer opportunities for clients to track anything, are served through Web advertising auditor Interadnet Inc's ad server. Interadnet is testing the technology with its healthcare clients which include Biogen, Quintiles Transnational Corp and Glaxo Wellcome.

Services information, Advertising and Related Services, Industrial Advertising, Alerts.com

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Hickory Farms aids cancer group

Article Abstract:

Hickory Farms Inc, a specialty food merchant based in Maumee, OH, has teamed up with the National Alliance for Breast Cancer Organization (NABCO) to raise customer awareness during the National Breast Cancer Awareness Month in Oct 2000. To accomplish its objective, the company is selling a basket called the Gift of Hope in its catalog and on its Web site. The basket is full of gourmet foods, such as fruits, truffles, teas and jellies, that costs $49.99. Hickory will donate $5 of the purchase to NABCO.

Advertising, Electronic Shopping and Mail-Order Houses, Fruits & Nuts Mail Order, Mail order grocery trade, Hickory Farms Inc.

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