When the list business goes away

Article Abstract:

The mailing list business in the future may be far removed from its current form. As more consumers take control of their e-mailboxes through opt-in features, the future list industry may become a complex web of bids by marketers and requests by consumers. Traditional lists will continue to exist, but will be focused on the lower social economic strata.

Direct Mail List Rental

---

Strengthen affinities with spiral branding

Article Abstract:

Direct marketers will be able to strengthen their relationships with customers through the practice of spiral branding. Spiral branding, which has been made possible by the technologies behind e-commerce, is built on the concept of delivering timely and relevant information to the client. Spiral branding capitalizes on the consistency and strength of the brand and uses this image in tandem with mass advertising and e-mail to begin a trusting relationship with a specific client.

Marketing procedures, Direct marketing

---

Globalization, privacy are top issues

Article Abstract:

The direct marketing industry will be affected by two trends in 2001, namely, globalization and efforts to enact privacy legislation. The Internet has brought US marketers closer to households around the world. Thus, American marketers should start accepting foreign addresses and start developing lists of international prospects. In addition to privacy laws for both offline and online consumers, the government has already made agreements with the EU to set certain standards for database information.

Similar abstracts:

• Abstracts: ValueClick BNetwork makes ad targeting available. DoubleClick hit over privacy issues. DoubleClick subject of latest privacy flap
• Abstracts: Stein Rogan to help style Flycast's networking future. Marketers discover privacy's brand appeal
• Abstracts: AdKnowledge tracks cybershoppers to test branding effectiveness. AdKnowledge: CPMs continued decline in 1999
• Abstracts: Damark stock surges on restructuring plan. Privacy promise finally takes effect. Prerecorded calls lift catalog response
• Abstracts: Relationship and relevance are key to effective e-mail programs. Guidelines may fill online mailboxes

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.