When the list business goes away
Article Abstract:
The mailing list business in the future may be far removed from its current form. As more consumers take control of their e-mailboxes through opt-in features, the future list industry may become a complex web of bids by marketers and requests by consumers. Traditional lists will continue to exist, but will be focused on the lower social economic strata.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Strengthen affinities with spiral branding
Article Abstract:
Direct marketers will be able to strengthen their relationships with customers through the practice of spiral branding. Spiral branding, which has been made possible by the technologies behind e-commerce, is built on the concept of delivering timely and relevant information to the client. Spiral branding capitalizes on the consistency and strength of the brand and uses this image in tandem with mass advertising and e-mail to begin a trusting relationship with a specific client.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Globalization, privacy are top issues
Article Abstract:
The direct marketing industry will be affected by two trends in 2001, namely, globalization and efforts to enact privacy legislation. The Internet has brought US marketers closer to households around the world. Thus, American marketers should start accepting foreign addresses and start developing lists of international prospects. In addition to privacy laws for both offline and online consumers, the government has already made agreements with the EU to set certain standards for database information.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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