Insert media complements any DM mix
Article Abstract:
The benefits of using insert media along with direct marketing products are highlighted. The varieties of insert media materials like blow-ins, card decks, ride-along are elaborated upon.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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The hidden treasures of compiled lists
Article Abstract:
The compiled lists offered valuable benefits without the fancy name or logo. The various conditions to be considered when shopping from compiled lists are mentioned.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Does your database measure up?
Article Abstract:
Guidelines for testing the authenticity of marketing databases indirect marketing industry are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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