Institute's effort yields hearty response

Article Abstract:

Indianapolis, IN-based advertising agency Publicis Mid-America managed a one-year direct mail and direct response television campaign for the Indianapolis, IN-based St Vincent Hospitals and Health Services' Indiana Heart Institute that was launched in Aug 1999. According to the advertising agency, the campaign has netted an overall response of 2.3% and increased heart attack screening at the institute. The campaign targeted a demographic group of men and women aged 55 years or more that is most at risk for heart attacks.

Advertising Agencies, Indiana, Publicis Mid-America

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TeleTech gains Healthmarket contract

Article Abstract:

Denver, CO-based Teletech Holdings Inc has announced a contract to provide customer management services via the Internet for Wilton, CT-based Internet online health insurance and coverage marketplace HealthMarket. The deal calls for TeleTech to provide guidance and technical support to HealthMarket customers through telephone, electronic mail and live Internet chat rooms. TeleTech will use its CyberCare customer management software, which integrates voice and Internet communication.

Connecticut, Colorado, Videotex & Teletext, All Other Business Support Services, Business Services NEC, Database and Directory Publishers, TeleTech Holdings Inc.

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Convergys acquires RCN contract

Article Abstract:

RCN Corp has awarded Covnergys with a contract to provide the phone, cable and Internet services provider with a new billing and customer relationship management system. The system, which has been designed for use by cable and broadband service providers, will enable RCN to offer its customers multiple billing options. Customers can pay for all the services they receive from RCN on one bill or on multiple bills.

United States, Online information services, RCN Corp.

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