Mail, TV campaign back launch of Disney game
Article Abstract:
Walt Disney Co and NewKidCo will launch a direct mail and television marketing campaign for Disney's Mulan Story Studio for the Sony PlayStation. Over 200,000 Disney credit card holders have been given a $5 rebate and information about the game to cardholders. The promotion is focused on Cardholders with young girls since the game's main character, Mulan, is a girl.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Gas utility looks to reposition itself
Article Abstract:
The Atlanta Gas Light Co. initiated a year-long multimedia marketing campaign recently to elucidate its role in the marketplace and to promote the advantages of natural gas to potential and existing customers.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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