Mailer gets word out about Steak-Out
Article Abstract:
Steak-Out Franchising Inc. used the mail to help solve a perception problem about the company, as too many people did not know what the company dealt in. It wanted to send message to customers that Steak-Out Charbroiled Delivery provided takeout and delivery of cooked meals.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Restaurants & Food Service, Food Services and Drinking Places, Management dynamics, Direct Mail Advertising Svcs, Service industry machinery, not elsewhere classified, Management, Marketing, Restaurant industry, Direct mail advertising, Company marketing practices, Company business management, Direct-mail advertising, Steak-Out Franchising Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Use analytics to view the big picture
Article Abstract:
The article touts the customer-centric view as better than the product-centric view.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Direct Marketing Services, Direct Marketing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States
Similar abstracts:
- Abstracts: Naviant's Postcard Mailers get the word out. eMachines to take on RocketBoard
- Abstracts: Newsday to outsource teleservices. Harrah's likes the odds in outsourcing its teleservices. Aftermarket teleservices to handle Dremel orders
- Abstracts: Communications for Tech Start-ups. UGO to advertisers:we're still here
- Abstracts: Mycashmere enlists mailer support. Headhunter trying to rub Delta fliers the right way
- Abstracts: Transmedia Serves iDine Account to PreVision. Cartoon network, Alloy team up on power puff girl's retail line
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.