Making radio and TV work for you

Article Abstract:

Most manufactured home retailers have not experienced the benefits of utilizing radio and television advertising probably due to an absence of radio and television in the market area or because of terrible results after trying them. Most retailers fail to achieve success with these powerful electronic devices because of lack of knowledge and using the station's announcers and production team, rather than reaching for the right people. Retailers should always seek the help and advice of a professional for a successful advertising.

Usage, Television advertising, Radio advertising

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The manufactured house that Jack built

Article Abstract:

Manufactured home retailers should take advantage of technology to create a public image for their products that will appeal to the new generation of savvy, value conscious and highly educated consumers. Retailers' advertising should emphasize the value of the state-of-the-art technology that ensures precision in manufactured housing production. An example is presented of an advertising campaign that stresses the benefits of the technologically correct factory-built home.

Prefabricated Wood Buildings, Prefabricated Wood Building Manufacturing, Management, Modular buildings, Wooden buildings

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Making hard times work hard for you

Article Abstract:

Manufactured home retailers must carefully examine their marketing and advertising efforts in order to remain competitive and successful during difficult economic times. Effective campaigns must replace the old misconception of manufactured homes as seedy, makeshift shelter. Examples of how to change the focus and emphasis of ads to make manufactured homes more appealing to potential middle-class buyers are discussed.

Marketing, Mobile home industry

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