New topics join old issues at NCDM show

Article Abstract:

Newer issues like process-based marketing and marketing resource management were added to the regular topics like customer-centric marketing and integrated database marketing at the Winter 2004 National Center of Database Marketing Conference. Process based marketing using automated marketing communication systems, and right time marketing were the other topics discussed. Companies are finding it increasingly difficult to get the information they need and are looking at innovative marketing methods to get the message across.

Marketing, Methods, Usage, Innovations, Marketing communications, Marketing executives, Database marketing

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Cruise makes maiden E-marketing voyage

Article Abstract:

A three-day marketing forum was conducted aboard the 'Cruise to Nowhere' ship. Though this event has been happening for 8 years, this year, for the first time, E-marketing was also discussed. Details of topics and speakers are presented.

Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Internet marketing

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Early birds get the NCDM certificate

Article Abstract:

The details pertaining to the conditions required for qualifying for the Certification of Completion program at the Summer 2005 National Center for Database Marketing Conference held in July, by marketers, are presented.

Product standards, safety, & recalls, Standards, Study and teaching, Certification

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